Rallying creatives to use their skills for a good cause
Compassionate Eye Foundation is based on a very simple model. Photographers take pictures, Getty Images sells the images and the proceeds fund projects worldwide that support education, health, and sustainability.
CEF shoots in locations throughout the world from Vancouver to London, UK. Talented photographers and crews donate their time at these day-long shoots to produce a variety of high-quality stock images.
The photographers donate the copyright for these images and they are uploaded to Getty Images. Getty Images sells the images to corporate media buyers, creative directors, and webmasters and the royalties are given to CEF. Getty Images also donates an additional share of the company's revenue from each licensed image.