Day 2 Mid-Day Report from the London Shoot Location

Kevin Moore keeps us updated by sending his observations: Day 2 of our London shoots is taking place at the amazing Shoreditch studios (  We've got Rob Daly, Justin Pumfrey and Andrew Olney taking up three studios shooting stills while Steve Smith is in the fourth shooting video. The shoots are fast paced with great energy as models are shuffled between studios, with the photographers shooting a variety of scenarios. The theme of today is "Youth and Technology" with shots such as a group of girls taking fun photos of each other on a big shag carpet, cool guys posing with skateboards, groups of friends, and similar theme head-shots (Justin Pumfrey started off the day photographing 'models with headaches' and has plans for an image of a guy covered in lipstick kisses...).

The afternoon will bring a new set of models and photographers rotating to different studios. Meanwhile, Rob Daly has just taken delivery of a trampoline and crash pads for some sports theme mid-air shots!

Checkout pictures on our Flickr page.